Nuoptimal was founded in 2016 with the core vision of helping individuals become their most optimal self. Our mission is to provide the tools & knowledge to empower peak human potential—starting with nootropic supplements as the catalyst.
Human potential is nearly limitless. There’s always the opportunity for us to be better—to transcend our self-imposed limits. And ultimately, to fulfill our life’s purpose, we must become our best self.
We believe the whole point of human existence is not only to improve ourselves, but to also share our knowledge and life experiences with society so we can all collectively grow as one. We are here to empower one another to be our best selves. If we all collectively work towards becoming better—not only as individuals, but as a community—that is how humanity will truly evolve.
From that philosophy, Nuoptimal was born. Because no matter where you are in life, you have the opportunity to become a more optimal version of yourself.
We provide you with the tools and knowledge to empower your peak potential, but it’s up to you to put in the work.
It’s time for you to create your optimal life.
Welcome to the Nu You.
Our Core Values
- Continuous Improvement
- Be Authentic
- Community First
- Unquestionably Ethical
- Empower Others
"Kaizen", the Foundation of Nuoptimal
Our company is centered around "Kaizen", the Japanese word for improvement. We strive to maintain a culture of continuous improvement, empowering others to do so as well. We’re all human and there’s always the opportunity for us to be better—to transcend our self-imposed limits. And ultimately, to fulfill our life purpose, we must become our best self.
How we embody this philosophy
Continuous improvement is what Nuoptimal is all about. That hunger for greatness and progression is what fuels innovation.
We’re constantly learning and gathering new information in order to develop products and create content. We understand that no two people are exactly alike, so we want to provide any medium or product necessary to help you become the best version of yourself.
We take feedback and reviews very seriously and use that information to help improve, whether with our products or overall company, so please do not hesitate to connect with us!
What does it mean to be authentic?
Authenticity is the highest form of being, to show up everyday in life embodying who you truly are. It also means being open to the truth. Being real with yourself with both your strengths and flaws is crucial because in order to optimize your life, you must know yourself.
How we embody authenticity
We don’t believe in operating behind closed doors. Especially when taking supplements, we know it's of the utmost importance for you to know exactly what you are putting into your body.
Everything from the formulations to our clinical trials to manufacturing processes are openly available to you. We make it a priority to be fully transparent & authentic in everything we do at Nuoptimal.
The power of community
Like-minded individuals motivate us to pursue our best selves. That’s why we’ve cultivated a diverse community composed of professionals, creatives, academics, and others just like you. Join our rapidly growing Facebook group, Nuoptinauts Collective to get the answers you need on living an optimal life, as well as providing your own insights to empower others.
Quality is our number one priority
Treating and nurturing your body to the best of your abilities is vital. That’s why we don’t cut corners when it comes to quality. What you put into your body matters so we put quality first. This means all our supplements are manufactured in cGMP compliant and FDA registered labs, formulated with the help of experts within the medicinal and nutritional sciences.
Always Backed by science & Research
Science is the key to creating supplements that are effective and safe. That’s why we work with medical professionals to develop each of our products. Each claim is backed by published research which can be found in the "references" section on the bottom of each product page.
In addition, we will also be working with Cambridge Brain Sciences to conduct an observational study measuring the cognitive improvement of volunteers over a 6-week period.
Improve Others' Lives to Improve Yours
The whole point of human existence is not only to improve ourselves, but to also share our knowledge and life experiences with society so we can all collectively grow as one. We are here to empower one another to be our best selves. If we all collectively work towards becoming better—not only as individuals, but as a community—that is how humanity will truly evolve.